Summer presents a golden opportunity to show a property in the best light and showcase the outdoor spaces of properties in all their glory. By harnessing the power of natural lighting, framing shots to emphasize the summer atmosphere, and showcasing the potential of outdoor areas, you can create captivating images that resonate with potential buyers.

Spring is in the air - the weather is warmer, the days are longer, and people are getting outdoors more. Spring is also associated with new beginnings and growth, as plants start to bloom, and animals come out of hibernation. Additionally, Spring holidays such as Easter and Passover bring families together to celebrate and enjoy each other's company. These gathering usually take place in the home.

Image licensing is a fundamental aspect of using images in your real estate business. Breaking copyright laws can lead to costly legal issues and tarnish your reputation in the industry. Using a professional photographer's licensed images for real estate photos requires obtaining the proper licensing or permission and giving proper credit to the photographer. By following these basic guidelines, you can avoid legal trouble and showcase your properties with stunning, high-quality photographs.

The real estate industry is evolving at a rapid pace. In the not-too-distant past, agents could rely on a few tried-and-true methods to get their foot in the door and land that new home buyer. But, like many other aspects of our lives, technology has revolutionized real estate marketing. Today’s advances in real estate technology can help you build your branding platform, expand your reach to a broader audience, and elevate your listings to a much higher level.

Real estate marketing has a long and interesting history. From the early days of real estate agents advertising in newspapers to the modern era of digital marketing, real estate marketing has evolved significantly.

Everyone loves a good story. A basic element of human nature, we use storytelling to connect with others. Stories ignite an emotional response, which is an important role in brand awareness and sales. This especially holds true when selling a property. In real estate, storytelling is a powerful marketing tool. Telling stories about properties helps you connect with potential buyers beyond the listing photos and can make them feel connected with the home before they even set foot inside the door!

At OM Media, we specialize in helping you market your property from start to finish – starting with staging.   We’ve outlined some of the key  elements about staging and how this simple first step can boost your real estate marketing efforts – and help you find that ideal buyer sooner!

If a picture is worth a thousand words, a video must be worth more, right? It’s undeniable that video is crucial to any strong marketing campaign nowadays and that holds true for the real estate industry as well. At OM Media, we strive to help you achieve your real estate marketing goals with the click of a play button. Leave the creativity to us and watch your home sell.

For every online advertisement and social media post you share, how you market or advertise yourself, your services and your listings is regulated by a variety of real estate organizations and local governments. These advertising and marketing guidelines vary by location and change over time. That’s why staying up to date on the rules and best practices you need to follow should be at the top of your New Year’s resolutions to avoid the risk of warnings, violations, fines – or even potential license suspensions!

With a fun twist on an old Christmas classic, we wanted to spread a little holiday cheer with a fun of way of sharing some tips and tricks that can brighten your property listings (and your holidays) and lead to tons of sales during the most wonderful time of the year and in the New Year!

It can be challenging to balance holiday decorating with selling your home during the most busiest season of all. At OM Media, we are committed to helping homeowners and agents optimize their real estate marketing efforts. We’ve provided some best practices you can follow (and those to avoid!) when using holiday decorations to show off your home during the holidays.